May 2021

As part of a collaboration with Kiehl’s and The Get Real Movement, I redesigned the classic Kiehl’s Ultra Facial Cream packaging for Pride 2021. I created a series of visuals that expressed The Get Real Movement’s mission statement of combatting LGBTQ+ discrimination and promoting acceptance in schools, summer camps, and workplaces, mixed with references to Kiehl’s heritage and brand.

In addition to the packaging, designs were created for a series of custom lettering pieces, in-store signage, e-commerce visuals, social ads, a behind-the-scenes video, merchandise, and more.