April 2023
Client: The Church-Wellesley Village BIA

Every year, Toronto’s Church and Wellesley Village welcomes thousands of people, eager to attend and participate in drag shows. To help first time visitors, as well as seasoned audience members, the Drag Show Etiquette Guide was developed to inform about the do’s and don’ts while attending drag performances.

The guide is filled with hand-rendered typography and illustrations, that help to communicate the etiquette around attending drag shows, in a fun, informative, and clear manner.

In addition to the printed guide, a brochure was designed and distributed to hotels across the city. It was created with the intention to promote the Village, drag talent in the city, as well as provide visitors with a condensed version of the etiquette guide.