June 2023
Client: Metrolinx

Stickers and buttons were the jumping off point for Metrolinx’s Pride 2023 campaign developed with the Metrolinx Pride 365 ERG. Stickers, posters, buttons, and other tactile ephemera have been used by the queer community for ages, as a means to communicate causes, rallies, movements, identities and more, as well as a way to find and connect with others.

Amidst rising anti-LGBTQ2S+ rhetoric, creating a campaign centred around these beacons of community, connection, and safety, and placing them (at a larger-than-life scale) against vivid and vibrant rainbow gradients served as a way to celebrate queerness, while acknowledging the work that still needs to be done. In keeping with the theme of Pride 365, this bus is in regular rotation with the rest of the GO Bus fleet, so it can be seen on GTHA roads year round.