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KLM 2024

 KLM Pride 2024: Wherever You’re Going, Go With Pride!

June 2024
Client:
KLM Royal Dutch Airlines

To celebrate Pride 2024, KLM Royal Dutch Airlines commissioned a set of illustrations and custom typography for a campaign that brought together queerness, the freedom of travel, and Dutch iconography in the form of tulips, clogs, Delft houses and more. A collection of give aways, including luggage tags, passports, tote bags, and more were created and anchored around an in-person activation space.

Photography: Julie Riemersma